Case Studies

Northern Saints Project, 2019-2023

People are already – perhaps – aware of Northeast England’s titanic history: of Durham Cathedral, resting place of St Cuthbert and Bede the Venerable, and of Lindisfarne, the beautiful island birthplace of Christianity within England. The Northern Saints project, launched in March 2020, fills in the gaps – both geographically and culturally – of awareness of this mesmeric region and its seminal place within history and especially religious history. With the creation of six new long-distance hiking trails interconnecting key destinations and attractions across the Northeast, the role of the Northern Saints project is to showcase these routes and thereby the huge historic legacy of the region.

My responsibilities:

  • For each of the six new hiking trails, creating eye-catching content for use in striking fold-out map brochures on key attractions, out-of-the-way diversions and essential places to eat and drink in fluid narrative content that also places each trail’s historic and cultural importance in a global context for travellers.
  • Creating more in-depth content for a print guidebook to Northeast England focussing on all six routes and their merits.
  • Creating online content on key places mentioned in the print to make the user experience truly interactive and user-friendly for app/mobile users.

Client: Visit County Durham

Result  (plus six detailed, annotated visitor maps and pamphlets plus an accompanying guide providing an overview of the routes)

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Visit Wales Project, 2025-

Wales: perhaps the most unsung and under-rated of the Celtic nations? No more! This Visit Wales’ travel content is tailored to maximise visitor numbers and engage audiences with the delights of the country from its shimmering shoreline to its mist-cloaked mountaintops…  This copywriting is on various aspects of Wales from the best literary destinations to visit and stay the night through to wool heritage and poignant prehistoric sights. 

  • Writing vivid ‘call to action’ features on various aspects of Welsh travel with a heritage and cultural focus.
  • Linking these articles through to sales portals on the Visit Wales website.
  • Engaging background writing on Wales as a destination.

Client: Visit Wales

Result Result Result